Road Safety Commission Film Hebs by 303Lowe Perth, Ad Impact Perth

The Film titled Hebs was done by 303Lowe Perth, Ad Impact Perth advertising agencies for Road Safety Commission in Australia. It was released in Jul 2016.
Advertising campaign: Zero Heroes

Road Safety Commission: Hebs

Brand
Road Safety Commission
Media
Film
Released
July 2016
Posted
July 2016
Market
Australia
Industry
Government & Other Authorities, Traffic safety
Agency
Ad Impact Perth
Director
Darren Ashton
Executive Creative Director
Richard Berney
Creative
Joe Hawkins
Creative
Lindsay Medalia
Creative
Tommy Medalia
Agency
303Lowe Perth
Director
Darren Ashton
Executive Creative Director
Richard Berney
Creative
Joe Hawkins
Creative
Lindsay Medalia
Creative
Tommy Medalia
Production Agency
Beautiful Pictures
Director
Darren Ashton

Credits & Description:

The Western Australian Road Safety Commission wanted to recognise and thank the 800,000+ Zero Heroes on our roads - drivers with zero demerit points.
To do this, Hidden cameras were planted inside test vehicles and driven by unsuspecting Zero Hero drivers. Roadside traffic signs were then used to deliver personalised messages of thanks.
Media: TV
Category: Government
Client: Road Safety Commission
Agency: 303 MullenLowe, Perth
Production: Beautiful Pictures<...

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