Royal Caribbean International has revealed its new marketing campaign to mark the start of its WAVE promotion period. The multi-million pound campaign, which includes TV, VOD, Radio, Digital, Social, PR and Trade, takes Royal Caribbean into new territory with the launch of its new disruptive documentary-style TVC, portraying cruise holidays in an entirely new light.
The new ‘Where Extraordinary Happens’1 campaign showcases the real-life experiences and memories that can be created on a Royal Caribbean holiday. The TVC will debut in the UK on 26th December and will run across all major UK stations and their digital subsidiaries, as well as major Irish networks until the first week of February 2017.
Media: TV
Category: Travel, transport & tourism
Client: Royal Caribbean
Agency: Hometown
Production: Pulse Films
Country: United Kingdom
Director of Marketing (Royal Caribbean International): Mario Bounas
Creative agency: Hometown
Creative Directors: Simon Labbett / David Gamble
Art Director: Luke Till
Copywriter: Lawrence Bushell
Media Agency: Mindshare
Production Company: Pulse Films
Director: Nez (Nez Khammal)
Description:
Royal Caribbean surveyed 400 randomly selected new-to-cruise consumers and 400 past guests in 2016. Of the 800 participants, 685 responded (312 new-to-cruise consumers, 373 past guests)
This promotion is applicable to new bookings made between 21st December and 6th March 2017 on selected European sailings of 6 nights or more departing between 1st April and 31st October 2017.