RSPCA Film, Digital The Disguise by Saatchi & Saatchi Sydney

The Film titled The Disguise was done by Saatchi & Saatchi Sydney advertising agency for RSPCA in Australia. It was released in Mar 2017.

RSPCA: The Disguise

March 2017
March 2017
Associate Creative Director
Associate Creative Director
Art Director
Chief Creative Officer
Production Agency

Credits & Description:

Thousands of Australians buy puppies online. But behind the cuteness lies a sinister force Puppy Factories. Unregulated, unsanitary and inhumane, they are makeshift facilities where amateur breeders rear physically and emotionally damaged puppies, then sell them via online platforms. And because it’s online, it’s easy to disguise a puppy's past. Facing an epidemic, the RSPCA needed a bold tactic. So to make people aware of puppy factories, we became one. Using our own cute puppy and fake online ...

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