Agency: Circus
CEO Mexico: Ignacio Liaudat
Campaign: Tampon Mode.
Head of Creative: Dauquen Chabeldin
Art Director: Roberto “Gallego” Gabián
Copy: Santino Gonzalez
Head of Accounts: Karen Cortés
Account Executive: Samanta Gonzalez
Agency Producer: Maia Liaudat
Production House: Habitant
Director: Dauquen Chabeldin, Roberto “Gallego” Gabián, Santino Gonzalez
Photographer: Esteban Robles
Executive Producer: Jorge Berrospe, Marelia Gonzalez
Editor: Guillermo Ramirez
Postproducer: Aaron Duran Leon
Postproduction Study: The Workshop
Management Assistant: Marco Romano
Art Director: Juan Carlos del Torno
Wardrobe: Miguel Verde
Makeup: Alicia Speare
Line Producer: Juan Carlos García
Gaffer: Lucio Gutiérrez
Music: Marco Silva
Audio studio: Bías
Published: July 2018
Synopsis:
Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present “Tampon Mode", a new digital campaign that continues the brand’s commitment with young women’s intimate care education and the knocking down of taboos.
This is Saba's third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.
"We want to continue accompanying young women during their period as well as in their daily routine, educating them and making things easier, supporting the use of our products by leaving aside prejudices and taboos. The work we do with Circus on digital platforms allows us to reach a larger audience of current and potential users, in a realistic, fun and simple way, " said Carlos Luna, Brand Manager at Saba.
"We aim to create high impact work but increasingly simple, content that can be understood in just a few seconds and with the power to catch the audience’s attention till the end," said Dauquen Chabeldin, Head of Creative of Circus Mexico.