Samsung Film Crash with Ksenia Sobchak by Kinograf Kiev

The Film titled Crash with Ksenia Sobchak was done by Kinograf Kiev advertising agency for subbrand: Samsung Duos (brand: Samsung) in Ukraine. It was released in Sep 2010.

Samsung: Crash with Ksenia Sobchak

Media
Released
September 2010
Posted
September 2010
Market

Awards:

Effie Awards 2011
The WinnersIT/TelcoBronze

Credits & Description:

SUMMARY:



Mobile phone sales in Russia and Ukraine declined sharply in 2009 due to the economic crisis. The advertising campaign “Kseniya Sobchak. Crash” exceeded business goals for both Samsung and Evroset brands thanks to provocative communication strategy and an integrated approach to media channel selection. The campaign integration was provided by the creative idea – the car accident of rowdy Russian celebrity Kseniya Sobchak in the Evroset store. Sobchak’s car crash...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company