Samsung: Samsung

Credits & Description:

Brand SAMSUNG
Entrant CHEIL WORLDWIDE MADRID
CHEIL WORLDWIDE Madrid, Spain Entrant Company
CHEIL WORLDWIDE Madrid, Spain Idea Creation
Joaquín Espagnol Cheil Spain Executive Creative Director
Alfonso Fernández Samsung contact client
Ezequiel De Luca Cheil Spain Creative Director
Nicolás Diaco Cheil Spain Creative Director
Diego Rodríguez Cheil Spain Creative Supervisor
Cristina Alonso Cheil Spain Creative Supervisor
Elena Hernández Cheil Spain Creative
Jose Ortiz Cheil Spain Business Lead
Rodrigo Dominguez Cheil Spain Creative
Estefanía García Cheil Spain Account Manager
Borja Fernández Cheil Spain Communication and PR
Freelance for Freelance for Agency producer
Ramón Corominas Lobo Kane Executive producer
Jose C. Martin Lobo Kane Producer
Borja Larrondo Lobo Kane Director
Manuel Arango Lobo Kane Production Director
Tucson Tucson Sound Studio
McNulty McNulty Postproduction Studio
LOBO KANE LOBO KANE Production Company
Luis de la Peña Samsung Contact client
Tomás Alonso Samsung Contact client
Laura Barcena Samsung Contact client
Brief With Projected Outcomes
The release of the documentary in the media, has not infringed on any existing regulations in Spain.
Audience
For 10 years, Samsung has been collaborating with Spanish Breast Cancer Federation. This year, they wanted to do something to give visibility to those who live with this illness
This campaign exposes a similarity between breast cancer and war, achieving photographic and journalistic material that has never been seen before
Published: February 2018
Synopsis:
On the occasion of the 10th Anniversary of Samsung's collaboration with FECMA (Spanish Breast Cancer Federation) we have developed a photographic project that aims to recognize and give visibility to the commitment and intense work of all breast cancer fighters.
Corresponsales de Guerra in the Breast Cancer is a work carried out through the objective of the Spanish war photojournalist Manu Brabo (Pulitzer Prize 2013).
Photographs and images from the look and the goal of someone who has lived, through the camera, the struggle of many people. A tour of different parts of the Spanish geography to know and portray the reality of women, doctors, researchers or family members -among other fighters.