Caples Awards, 2013 | ||
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Other Media | Viral video marketing | Finalist |
Media: Online
Category: Electronics & Technology
Agency: Huge
Brand: Samsung
Geo: Americas, United States
Inspired by Usher's latest single, "Looking 4 Myself," Samsung invites you to experience what motion control truly means. Using the power of Smart Interaction on a Samsung Smart TV, Usher faces an epic battle against a darker side of himself. He discovers that motion is so powerful that it defines what you see, hear and even what you feel. With the cutting-edge ...