Country (Market): United States
Client: San Diego Zoo
Advertised brand: San Diego Zoo Global Wildlife Conservancy
Advert title(s):
Translation of headline to English: Let’s Turn Things Around
Advertising Agency (Name, City, Country): Epsilon, Chicago, United States
John Immesoete, Chief Creative Officer
Brendan Mckenna, SVP, Executive Creative Director
Dennis Heidebrink, Creative Director
Marc Squiers, Associate Creative Director, Copy
Mark Bell, Associate Creative Director, Art
Carole Ambauen, Associate Creative Director, Art
Lisa Patrizio, Sr. Art Director
Marlo Habeeb, Copywriter
Wendy Cagwin, Sr. Production Artist
Production Company: Mode Project
Jill Frank, Executive Producer, Head of Content Production
Annie Varberg, Content Production Coordinator
Published/Released (Month, Year): 9/2017
Date of Release: 9/22/2017
Synopsis: The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass.