Category: Banking, Investment & Insurance
Advertiser: SANTANDER
Product/Service: BANKING
Agency: EURO RSCG LONDON
Production Company: KNUCKLEHEAD, London, UNITED KINGDOM
Executive Creative Director: Mick Mahoney
Copywriter: Ben Clapp
Art Director: Russ Schaller/Andre Moreira
Agency Producer: Clare Donald
Producer: Cressida Luxton
Director: Siri Bunford
Editor: Xavier Perkins
Sound Studio: Wave
Cameraman: Martin Hill
Production Designer: James Hatcher
EditingCompany: Envy
ProductionManager: James Hatcher
Production Designer: James Hatcher
Editing Company: Envy
English Description
In a world of squeezed bottom lines, cut backs and austerity, Santander has created a current account to help. The 123 Current Account not only gives you interest on your balance it gives you cash back on all household bills from council tax to electricity, mobile phone bills to water.
Add to this the 123 credit card that gives you cash back on petrol, department store and supermarket purchases and suddenly you are saving whatever you do.
We brought this thought to life through a lyrical piece of poetry. A warm and genuine attempt to speak to the people of Britain.
Travelling with a light crew, shooting as much footage as possible, we were able to capture a modern cross section of British life.
A sprinkling of bespoke animation helped push the diverse and eclectic flavour of the film.