Santander Film Formula Rock by VCCP Madrid
The Film titled Formula Rock
was done by VCCP Madrid advertising agency for Santander in Spain. It was released in Jan 2018.
Santander: Formula Rock
Brand
Media
Released
January 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Digital B to C | - | Finalist |
Credits & Description:
Agency: Vccp Spain
Client: Santander Bank
Product: Bank
Title: Formula Rock
Media: Social Media
Country: Spain
Date Of Campaign: 2018
Background:
Santander sponsored Ferrari at the Formula 1, but needed to engage a broader target
Idea:
Through a direct response gaming action, based in interacting by using the sound of a guitar.
Results:
The most succesfull ever social media action for Santander bank, in more than...
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