Category: Finance
Media: Film
Brand: Santander
Agency: Arnold
Geo: United States
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Director / Copywriter: James Bray
Creative Director, Art: Sam Mullins
Creative Director, Copy: Justin Galvin
Producers: Spring Clinton, Emily LaPierre
Planner: Ed Castillo
Marketing: Angela Herbst, Erika Gammon, Stephanie Barnes
Project Management: Tina Meade, Priscilla Patterson
Business Affairs: Jamie-Lyn Gaudet
Production Company: Hungry Man
Executive Producers: Kevin Byrne, Mino Jarjoura, Dan Duffy, Jacki Sextro, Caleb Dewart
Line Producer: Caleb Dewart
First Assistant Director: Mike Curtis
DoP: John Lindley
Editorial Company: Hutch Co.
Executive Producer: Jane Hutchins
Editor: Jim Hutchins
VFX: Brickyard
Executive Producer: Amy Appleton
Flame Artist: Dave Waller
Color Company: CO3
Colorist: Tim Massig
Music: Bacon Street Studios
Mix / Sound Design: Mike Secher / Soundtrack
Published/Released: January 2018
Synopsis:
A series of online videos that uses a tongue-in-cheek approach to address the customer promise that has been somewhat forgotten, but that Santander is committed to. For instance, in one video a man is meeting his friend for a game of squash. As he enters the court, he awkwardly drags a large metal object in with him. His friend questions him about it, and he proudly answers that it’s a pole that he got from his bank. “You got that from your bank?” his friend asks. Again, the man says yes. “Gus, I think you got the shaft.” Suddenly, Gus realizes that his gift from the bank isn’t as great as he thought, and asks, “Have you ever gotten the shaft?” His friend says no and goes on to explain that Santander Bank gave him Instant Card Hold, “If I misplace my card, I can use my app to put it on hold.” The video ends with the thought, “We give you and your money respect, not surprises. And at Santander Bank, respect adds up.”