Category: Electronics, Technology
Media: Film
Brand: SAP
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Greg Ketchum, Tom Godici
Creative Directors: Corey Rakwosky, Kleber Menezes
Director of Integrated Production: David Rolfe
Executive Producer: Alex Gianni
Senior Producer: Ted McEnaney
Director of Music: Rani Vaz
Business Manager: Grace Kelly
Managing Director: Gerhard Remlein
Senior Account Director: Lesli Bilgor
Account Director: Kristen Roche
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck
Group Planning Director: Brit Browning
Associate Planning Director: Damon Garrett
Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Edit House: MackCut
Editor: Ian Mackenzie
Assistant Editor: Gustavo Roman
Executive Producer: Gina Pagano
Post / FX: Method / New York
Senior Producer: Graham Dunglinson
Business Development: Stuart Robinson
Lead Flame Artist: Mario Caserta
Visual Effects Supervisor: Douglas Luka
Color: Co3
Colorist: Tim Masick
Producer: Kevin Breheny
Original Music: Storefront
Audio Post: Heard City
Engineer: Evan Mangiamele
Producer: Sasha Awn
Managing Director: Gloria Pitagorsky
Published: April 2018
Synopsis:
How can technology transform your business processes to make a meaningful impact on society?
SAP’s purpose is to help the world run better and improve people’s lives. Together with our customers and partners, we solve complex, intractable problems with technology to make a meaningful impact across society, the economy and the environment. SAP is helping the best-run businesses make the world run better.
SAP is launching a new global advertising campaign. The campaign is the next evolution of its "We help the world run better" platform and is centered on helping their customers become best-run businesses. The commercial ends with a new tagline, "The best-run businesses that make the world run better. The best run SAP." The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.