Advertised brand: Save the Children Denmark & Ministry of Foreign Affairs of Denmark
Advert title: The Most Bizarre Wedding Tradition
Advertising Agency: Robert/Boisen & Like-minded, Copenhagen, Denmark
Strategist: Kim Boisen
Creative Director: Heinrich Vejlgaard
Creatives: Christoffer Boas, Klara Vilshammer
Account Manager: Sabina Langkilde
Film production: Gobsmack Productions
Producer: Stefan Pflug
Editor: Freddie Smith
Sound design: Bjørn
Vidø/Freezone
Published: October, 2017
Synopsis: There are many bizarre wedding traditions around the globe, but there is one that beats them all.
On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides.
The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages.