Roses Creative Awards, 2016 | ||
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Digital | Online Video/Film/Viral Advert | Gold |
Agency: The Leith Agency
Client: The Scottish Government
In pockets of certain communities in Scotland, carrying a knife feels like a real option for young lads. They do it for protection. The thought of going to prison or having a criminal record doesn’t deter them. But there's one thing that does - thinking about the effect getting stabbed (or stabbing someone else) would have on their family. Especially their mum.