Client: SEAI
Advertising Agency: TBWA\Dublin, Dublin, Ireland
Creative Director: Clayton Homer
Creative Director: Dillon Elliot
Art Director: Paul Arthurs
Copywriter: Martin Corcoran
Designer: Kyle Schouw
Finished Art: David Picquenot
Illustrator: Aleksey Baydakov
Account Director: Niamh McDermott
Designer: Kyle Schouw
Content Manager: Amy Tumelty
Finishing Artist: David Picquenot
Senior Account Manager: Amy Satelle
Account Executive: Alex Lloyd
Country: Ireland
Published: January 2021
Synopsis:
Fossil fuel cars are on the road to extinction. In the coming years, motorists in Ireland won't be able to buy a new petrol or diesel car. And right now, electric cars are far more sustainable and are increasingly more affordable. Anyone that persists with a fossil fuel car risks getting stuck in the past, just like the dinosaurs. That’s why we created a Jurassic themed campaign for SEAI (Sustainable Energy Authority of Ireland) that will get people thinking about their next car and the impact their choice has on both the environment and their wallet. Don't be a fossil. Drive electric.