Brand: Seven Daughters
Agency: Schafer Condon Carter (SCC)
Associate Director: Paige Robinson
Account Executive: Katie Cottrell
Director of Social Media: Lauren Sanborn
Social Media Manager: Lexi Gojdics
Associate Director of PR & Influencer: Laura Colar
Senior Account Executive, PR & Influencer: Kelsey Brenna
Executive Creative Director: Suzanne Martineau
Creative Director: Megan Coughlin
Art Director: Amber Greeson
Art Director: Erin Kana
Copywriter: Claire Randall
Associate Director of Media: Monica Hebel
Media Planner: Jeni Luker
Executive Director: Leroy Koetz
Executive Director of Production: Dennis Bannon
Producer: Kat Bizios
Video Editor: Dave Sowa
Director of Design Services: Melissa d'Ouville
Published: July 2018
Synopsis:
What comes to mind when you think of a stereotypical wine drinker? Whatever image you’ve just conjured -- throw it out the window. Terlato brands, in partnership with Chicago-based agency Schafer Condon Carter (SCC), is launching new campaign for Seven Daughters that make wine the answer for a younger, less rule-bound crew.
Seven Daughters is not your mother’s wine – it’s made for millennial woman. A woman faced with endless expectations, scary headlines, relationship headaches, and a roommate who doesn’t understand boundaries. A glass of wine is just what she needs. And when a situation’s screwed up, she can ‘unscrew it’ with Seven Daughters. The buzzy, social-friendly Unscrew It campaign runs across Facebook, Snapchat, and Instagram – inviting women to embrace life’s #unscrewit moments with wit and charm (like when your grandma asked you what the eggplant emoji is, or your date forgot your name. Twice.) You can view the rest of the work here: Food Baby, Relationship Status, BFF Borrowed your closet, Scrolling is an extreme sport.