Caples Awards 2018 | ||
---|---|---|
Ambient/Guerilla/Outdoor | - | Bronze |
Branded Content | - | Bronze |
Innovation | - | Bronze |
Agency: Shackleton
CLIENT Shackleton
PRODUCT Christmas campaign
MEDIA outdoor, ambient, direct
COUNTRY Spain
DATE OF CAMPAIGN 14/12/17
BACKGROUND
Consolidate and build on our brand positioning in terms of innovation and experiential communication attributes.
Galvanise the agency’s relationship with current and potential clients, prompting brand experiences that are disruptive, memorable and highly personalized.
It is difficult, in this instan...