Ad Stars 2018 | ||
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PR | Practices & Specialism: Corporate responsibility | Crystal |
Client: Shell Helix
Geo: BANGKOK
Agency: J. Walter Thompson Bangkok
OVERVIEW
Songkran, Thailand’s New Year’s celebration is also known as the 7 days of danger. Thai roads get busier than ever and, for that period, become the most dangerous in the world. Shell Helix has been protecting engines for over 120 years and saw an opportunity to not only raise the awareness about road safety but also step up its protection game.
Shell changed its business to sell insurance....