Client: Shipt
Advertising Agency: Huge, Brooklyn, United States of America
Published: September 2020
Country: United States
Synopsis:
In an effort to reach a wider audience while also connecting with current customers, Shipt and Huge created 8 new ads that highlight how Shipt provides delivery done differently through its 200,000 shoppers.
'Delivery Done Differently' highlights the Shipt Shoppers and illustrates Shipt’s mission to spark connections that show why every person counts.
The campaign includes a playful extension via a Snapchat lens. Stemming from a spot that highlights a paper mache volcano (and the need for the shopper to pick up more paper towels to clean up the mess), users are encouraged to become an erupting volcano.