Category: Food
Media: Film
Brand: Skippy
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, Minneapolis, USA
Executive Creative Director: Noel Haan
Creative Director: David Mackereth
Writer: Joey Johnson
Art Director: Alaina Peterson
Producer: Deb Lustig
Business Affairs Manager: Kim Walsh
Project Manager: Peter McLarnan
Group Account Director: Alison Siviter
Account Supervisor: Olivia Sherlock
Assistant Account Manager: Margaret Biebel
Director: Hank Perlman / Hungry Man
Editor: Joaquin Machado / Drive Thru Editorial
Visual Effects / Finishing: Derek / Drive Thru Editorial
Executive Producer: Beth Wilson / Drive Thru Editorial
Music Supervisor: Chris Heidman / Hifi Project
Published: February 2018
Synopsis:
Be Smooth like Skippy.
The BE SMOOTH LIKE SKIPPY™ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as well as enjoying SKIPPY® peanut butter. The campaign, which includes both 15- and 30-second spots, will air on national television as well as select digital and social channels, and incorporates both core peanut butter and natural spreads of SKIPPY® peanut butter. The campaign also showcases one of the brand’s newest products, SKIPPY® P.B. Bites, with 30-second spots providing “bite-sized advice on how to be smooth.”