Skittles Film Skittles by DDB Chicago

Skittles
The Film titled Skittles was done by DDB Chicago advertising agency for Skittles in United States. It was released in Mar 2018.
Advertising campaign for Skittles

Skittles: Skittles

Brand
Skittles
Media
Film
Released
March 2018
Posted
March 2020
Market
United States
Industry
Candies
Agency
DDB Chicago

Awards:

Lions Communication 2018
Film LionsOnline > Food & DrinkSilver Lion Campaign
Lions Reach 2018
Social & Influencer LionsSectors > Food & DrinkGold Lion
Direct LionsSectors > Food & DrinkSilver Lion
Social & Influencer LionsBrand StorytellingBronze Lion
Direct LionsExperience DesignBronze Lion
Social & Influencer LionsMulti-platform Social CampaignBronze Lion
Lions Experience 2018
Brand Experience & Activation LionsSectors > Food & DrinkGold Lion
Brand Experience & Activation LionsSocial Engagement & Integration for Live ExperienceSilver Lion
Brand Experience & Activation LionsBrand-owned ExperiencesBronze Lion
Lions Entertainment 2018
Entertainment LionsExcellence in Audience Engagement or Distribution Strategy for Branded ContentBronze Lion

Credits & Description:

Brand MARS
Entrant DDB CHICAGO
DDB CHICAGO Chicago, USA Entrant Company
DDB CHICAGO Chicago, USA Idea Creation
MJZ Los Angeles, USA Production
THE MILL Chicago, USA Production
OLSON ENGAGE Chicago, USA PR
STARCOM Chicago, USA Media Placement
MEDIACOM Chicago, USA Media Placement
Ari Weiss DDB Creative
John Maxham DDB Chicago Creative
Colin Selikow DDB Chicago Creative
Nathaniel Lawlor DDB Chicago Creative
Ruth Bellotti DDB Chicago Creative
Di Jackson DDB Chicago Production
Matt Blitz DDB Chicago Production
Jason Georgen DDB Chicago Production
Tim Allan DDB Chicago Production
Scott Terry DDB Chicago Production
Azher Ahmed DDB Chicago Digital Operations
Jim Higgins DDB Chicago Digital Operations
Nico Nieto DDB Chicago Digital Operations
Leandro Martinez DDB Chicago Social
Josh Drueck DDB Chicago Strategy
Jonathan Palmer DDB Chicago Strategy
Richard Guest DDB Chicago Account Services
Eli Velez DDB Chicago Account Services
Josh Lenze DDB Chicago Account Services
Erin Leahy DDB Chicago Account Services
Katie Goold DDB Chicago Account Services
Steve Ayson MJZ Production
Emma Wilcockson MJZ Production
Jade Kim The Mill Production
Jane Shearer MJZ Production
Rich Orrick Work Editorial Production
Cass Vanini Work Editorial Production
Adam Witten Work Editorial Production
Keith Hamm Work Editorial Production
Brief Explanation
Every Super Bowl, it’s the same story – brands make ads to win the affection of millions… but mostly end up speaking to the least common denominator.

In 2018, Skittles decided to ignore that massive mainstream altogether. We created The Most Exclusive Super Bowl Ad Ever, and only showed it to one single person.
The idea came to life across 6 different films.
Our first film announced the idea and introduced Marcos Menendez – the Skittles fan who we would make our Most Exclusive Super Bowl ad for, and the only person who would ever see it.
Next, we released 4 bewildering teaser films featuring David Schwimmer, encouraging America to wonder which of them was an actual scene from the Super Bowl ad they would never see.
Finally, we released a film that revealed the laughable lengths we went to create a Super Bowl ad… for an audience of one.