Skoda: Case study

Credits & Description:

Brand SKODA
Entrant ROSAPARK PARIS
ROSAPARK Paris, France Entrant Company
ROSAPARK Paris, France Idea Creation
GUNSMOKE Paris, France Production
FK LAB Montpellier, France Production
SCHMOOZE Paris, France Production
Gilles Fichteberg ROSAPARK Co-founder Chief Creative Officer
Jean-François Sacco ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-Founder
Julien Saurin ROSAPARK Art Director
Nicolas Gadesaude ROSAPARK Copywriter
Vincent Requillart ROSAPARK Art Director
Niels Marqueyssat ROSAPARK Copywriter
Sacha Lacroix ROSAPARK Managing Director
Julien Quidor dit Pasquet ROSAPARK Group Account Director
Adélaïde Destaillats ROSAPARK Account Executive
Thomas Vincenti ROSAPARK Account Executive
Thomas Laurent ROSAPARK TV Producer
Mickaël Mougenot ROSAPARK Head of Amplification
Jean-Baptiste Jaud freelance Director of Photography
Mélanie Colleou ROSAPARK PR Contact
Theda Braddock ROSAPARK International PR Contact
Paul Barrocas SKODA FRANCE Marketing Director
Marie-Charlotte Bosvieux SKODA FRANCE Client supervisor
Céline Hahn SKODA FRANCE Client Supervisor
Stéphanie Cantau SKODA FRANCE Client Supervisor
Published: December 2017
Synopsis:
After the success of its ŠKODA KODIAQ, ŠKODA is now introducing the « KAROQ », a sleek, modern compact version of the SUV aimed at urbanites. With its signature “Another Way” slogan, the new model promises high-quality performance for the daily commute as well as ventures into the countryside. Breaking out of the daily grind has never been so easy.
Parisians spend an average of 92 minutes boxed up in the metro every day. In order to fulfill their “Make your own road” pledge, ŠKODA and its agency Rosapark have created a unique experience to help commuters escape the daily routine. From December 20 to 26, visitors to the city’s Gare de Lyon will find a new OOH digital installation featuring “Station with a View”, a film that takes viewers through some of France’s most charming countrysides, from the famed Pyrénées to the posh Ile de Ré. The immersive film, which was shot from inside a ŠKODA KAROQ outfitted with HD cameras, shows a passenger’s point-of-view from inside the new model, taking viewers out of the city and into dreamy scenic vistas.
Entry Summary
Like in a lot of big cities, Parisians spend an average of 92 minutes each day in the metro, taking the same route every day.
The idea was to surprise them during their daily commute by inviting them “to change direction”.
Brief Explanation
We recreated, on a larger scale, the interior of the new Skoda Karoq on a metro platform in a Paris station. The two billboards were fitted with giant screens and became the two windows of the car.
Beautiful landscapes were projected on the screens. These images had been filmed from a Skoda Karoq that had been equipped with cameras and driven all over France for five days.