Agency: Publicis Milan
Country: Italy
City: Milan
Advertising Brand: Sky Italy
Campaign Title: Spoiler Killers
Advert Title: TO KILL SPOILERS YOU NEED THE BEST ONES AT KILLING.
Agency: Publicis Italy
Agency Website: http://www.publicis.it
Released: 11/2017
Category: Tv Commercial / Mobile / Online Content / Website
Ceo Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Associate Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Associate Creative Directors: Eddy Guimaraes, Vinicius Dalvi
Digital Creative Directors: Michele Picci, Massimo Guerci
Art Director / Senior Copywriter: Giulia Di Filippo, Sara Rosset
Client Service Director: Lorenza Montorfano
Account Director: Tiziana Paduanelli
Account Supervisor : Irene Bassani
Tv Producer: Matilde Bonanni
Head of Tv production: Silvia Cattaneo
Digital Project Manager: Vittorio Cafiero
Social Media Manager: Filippo Festuccia
Cdp: Think Cattleya
Ceo: Monica Riccioni
Director : Claudio Cupellini
DOP: Luca Nervegna
Editor: Marcello Saurino
Mix: hb23 Jean-Christophe Casalini
Grading: Flat Parioli - Andrea Baracca / Daniele Cipriani
PostProduzione: Flat Parioli
Producer: Cecilia Barberis / Martino Benvenuti
Digital Creative Producer: Francesco Bernabei
Digital Producer: Letizia di Battista
Digital Project Manager: Daiana Salucci
Senior Designer: Margherita Fortuna
Designer: Stella Grotti
Ux/UI: Marco Trevisani
Tech Lead: David Hartono / Neri Barnini
Developer: Ustym Ukhman
Post Production: Roberto Verdiani
Sound fx: Stefano Patrizio
QA: Stefano Innocenti
Music: Mokadelic
Brand Director: Jane Villeneuve
Head of Marketing: Roberto Lobetti Bodoni
Content Marketing Product Manager: Stefano Pallard
Cinema & Entertainment Communication Manager: Cristina Cipriani
Advertising Specialist Cinema & Entertainment: Daniela Sirtori
Head of Marketing Production: Annalisa Orsi
Executive producer: Cristina Sangiorgi
Head of Digital Marketing & Sales: Marco Storti
Digital Experience Manager: Giorgio Damato
Digital Media Planning Manager: Silvia Zaffarana
Head of Social Media: Livia Falcioni
Social Media Manager: Francesca Diletta Sala
Anyone who loves TV series has to fight every day against a terrible enemy: spoilers.
But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation.
By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead,
replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah.
In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.
The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows.
With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series.