Category: Media
Brand: Sky
Media: TV
Country: United Kingdom
Advertising Agency: Brothers And Sisters, London, Uk
Director / Production Comapny: Neo/ Stink
Producer: Juliett Naylor
Editor: Tim Thornton Allan
Sound Design: Dan Beckwith/ Factory
Published: October 2018
Synopsis:
Brothers and Sisters launches campaign to promote Sky VIP, Sky's unique new loyalty programme.
Brothers and Sisters has created Team VIP, a crack squad of Sky “special agents” on a mission to reward the brand’s loyal customers. An all-action team of celebrities, including Emilia Fox, Idris Elba, Freddy Flintoff, Jamie Redknapp and joining soon, Sue Perkins, travel far and wide to find Sky’s customers and reward them with gifts to thank them for their loyalty. The special agents speed around on motorbikes, jump out of planes and appear out of park ponds, to track down Sky’s subscribers before handing out out a variety of rewards, from film premier tickets to special Sky Q deals. One lucky customer even gets a cup of tea made by Idris Elba himself. The 30” spot launches on Adsmart and the campaign will run for two years, illustrating the many ways the company shows its gratitude to customers for the time they’ve been with Sky.