| London International Awards 2013 | ||
|---|---|---|
| Non-Traditional | Branded Content | Gold Winners |
| AME Awards, 2014 | ||
| use of medium | mobile / cellular / hand-held device | Grand Award |
| use of medium | mobile / cellular / hand-held device | AME Platinum Trophy |
| use of medium | mobile / cellular / hand-held device | AME Gold Medallion |
| social benefit | civic / social education | AME Gold Medallion |
| D&AD Awards, 2014 | ||
| Mobile Marketing | Innovative Use of Mobile Technology | Yellow Pencil |
| The New York Festival, 2014 | ||
| Direct & Collateral | Mobile | First Prize Award |
| Digital | Mobile | First Prize Award |
| Digital | Mobile | Grand Prize Award |
| Creative Marketing Effectiveness | Low-budget | First Prize Award |
| Creative Marketing Effectiveness | Low-budget | Grand Prize Award |
| Avant-Garde | Avant-Garde | First Prize Award |
| Creative Marketing Effectiveness | Interactive | First Prize Award |
| Public Service Announcements | Promotion of Peace & Human Rights | First Prize Award |
Media: Online
Category: Electronics & Technology
Agency: DDB
Brand: Smart Communications
Geo: Asia, Philippines
Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.
Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Directors: ...