Smirnoff Film Infamous Since 1864 by 72andSunny New York

The Film titled Infamous Since 1864 was done by 72andSunny New York advertising agency for Smirnoff in United States. It was released in Jan 2020.

Smirnoff: Infamous Since 1864

January 2020
October 2020
Executive Creative Director
Creative Director
Creative Director
Creative Director
Senior Copywriter
Production Agency


Cresta Awards 2020
DigitalOnline video adsGold
CraftOutstanding Sound Design (film/video)Gold
CraftOutstanding CinematographyGold
CraftMusic (original & licensed)Silver
CraftOutstanding Direction (film/video)Silver
D&AD Awards 2020
Sound Design & Use of MusicAdapted MusicShortlist
Art DirectionArt Direction for Film AdvertisingWood Pencil
ADC Awards 2020
AdvertisingCraft in VideoMerit

Credits & Description:

Title of Entry: Infamous Since 1864
Brand: Smirnoff
Product/Service: Smirnoff
Client: Smirnoff
Advertising Agency: 72andSunny New York
Founder Creative Co-Chair: John Boiler
Global Marketing Director: Neil Shah
Executive Creative Director: Justine Armour
Creative Director: Hugo Bierschenk
Creative Director: Dean Woodhouse
Creative Director: Micah Walker
Designer: Ilana Wolstein
Copywriter: Fanny Josefsson
Director of Production: Lora Schulson
Group Production Director: Ryan Chong
Junior Producer: Caitlin Culhane
Film Producer: Jonny Weiss
Executive Strategy Director: Tim Jones
Executive Strategy Director: Kelly Schoeffel
Strategy Director: Elena Ionita
Sr. PAL Manager: Elsa Mitsoglou
Global Vice President: Stephen O'Kelly
Senior Copywriter: Brock Kirby
Production Company: MJZ
Director: Rupert Sanders
President Executive Producer: David Zander
Executive Producer: Kate Leahy
Executive Producer: Erica Thompson
Director of Photography: Jess Hall
Editor: Neil Smith
Editor: Trish Fuller
Editorial: Work
Post Production Company: Blacksmith
Colorist: Mikey Pehanich
Music Company: KOM
Composer: Philip Kay
Producer: Andy Oskwarek
Producer: Ashley Goodwin
Producer: Vicky Ferraro
Artist: El Michel's Affair
Sound Design: Wave
Group Account Director: Diana Gonzalez
Account Manager: Kamran Gossieaux
PAL Coordinator: Jennifer Sefa-Boakye
Senior Project Manager: Juliana Orozco
PAL Director: Christina Rust
PAL Director: Quentin Perry
Line Producer: Laurie Boccaccio
Production Designer: Phillip Ivey
Assistant Editor: Audrey Weiner
Assistant Editor: Chris O'Brien
Edit Producer: Chris Delarenal
Flame Artist: Iwan Zwarts
Flame Artist: Joey Deady
Sound Design & Mix: Aaron Reynolds
Sound Design & Mix: Chris Afzal
Country: United States
Date of Release: 2020-01-15
Notes: Smirnoff is the world’s no 1 vodka, but was losing share to brands with narratives about craft & quality. To make matters worse, Smirnoff didn’t have a singular brand story across global markets, so consumers were starting to think that it’s just…ordinary. We needed to change that perception, restore sophistication and edge, create an ownable world, and show that Smirnoff is anything but ordinary.
Great stories start with great character, a little mystery, and a mischievous plan. Smirnoff’s story is no different. It spans three centuries and several continents but is little known to our consumers. So we took this opportunity to introduce them to our past, a story of epic proportions lined with highly unconventional—and sometimes questionable—choices. This global campaign told the story of deception, revolution, exile, bankruptcy, and resurrection — a tale of deliciously mischievous characters and original concoctions. From conception in 1864 Russia, all the way to the present day, this is a living story of infamy.
This global campaign helped reverse a decade’s long decline in Smirnoff sales, leading to growth for the World’s No. 1 Vodka for the first time in 10 years.