McCann Manchester has created this story documenting the journey through the imagination of a charming young boy Oscar who becomes enchanted by the toy store before him, using the lyrics of the Beyonce hit 'If I Were a Boy' and changing it to 'If I Were a Toy' in this spot for Smyths Toys Superstores.
Media: TV
Category: Retail services
Client: Smyths Toys Superstores
Agency: McCann Manchester
Country: United Kingdom