| Wave Festival 2018 | ||
|---|---|---|
| Digital Craft | Technology | Prata |
| Digital | Digital: Sectors | Bronze |
| Mobile | Innovation in Mobile | Bronze |
Agency: McCann Lima
Client: Sodimac Homecenter
CD: Mauricio Fernandez Maldonado / Christian Caldwell
CW: Alvaro Soto
Creative: Jomi & Pipo
AD: Gonzalo Paredes
Synopsis:
By using VR technology, Sodimac Homecenter replaced other brands’ billboards with a fun 15 km catalog of summer products, in which passengers could interact and directly buy their products while having a blast on their way to the beach.