Sodimac Film Case study by McCann Worldgroup Lima

The Film titled Case study was done by McCann Worldgroup Lima advertising agency for Sodimac in Peru. It was released in Dec 2017.

Sodimac: Case study

Brand
Media
Released
December 2017
Posted
March 2020
Market

Awards:

Wave Festival 2018
Digital CraftTechnologyPrata
DigitalDigital: SectorsBronze
MobileInnovation in MobileBronze

Credits & Description:

Agency: McCann Lima
Client: Sodimac Homecenter
CD: Mauricio Fernandez Maldonado / Christian Caldwell
CW: Alvaro Soto
Creative: Jomi & Pipo
AD: Gonzalo Paredes
Synopsis:
By using VR technology, Sodimac Homecenter replaced other brands’ billboards with a fun 15 km catalog of summer products, in which passengers could interact and directly buy their products while having a blast on their way to the beach.

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