Category: Retail Services
Media: Experiential
Brand: Sodimac Homecenter
Agency: McCann
Geo: Argentina
Advertising Agency: McCann, Buenos Aires, Argentina
Creative Director: Ezequiel Rocino
Art Directors: Cristian Bahamondes, Juan Manuel Duchen
Copywriters: Lucas Castro, Pablo Rossi
Account Director: Victoria Ortelli
Published: June 2018
Synopsis:
In order to overcome the fierce competition for consumer preference in a countr...