The campaign created by Alpha Century, who were appointed as lead creative agency to the £20m account following a pitch in July, launches on social on 1st November and on TV on 3rd November, and aims to drive brand awareness and affinity.
The new campaign via Alpha Century, will significantly differentiate Sofology from the rest of the market, who are obsessed with price and promotion and making customers think that all sofas are the same. Using the strap line 'feel at home on a sofa you love', the campaign is designed to raise the value of how amazing being at home is and so choosing the right sofa, an exclusive Sofology sofa, is important, as you'll live with it every day for 7 – 10 years.
Media: TV
Category: Home appliances & furnishings
Client: Sofology
Agency: Alpha Century
Production: Alpha Century
Country: United Kingdom
Director: Chris Cottam
Creative Director: Barnaby Girling
Agency Producer: Ed Pettit
Editor: Gareth McEwen
Agency: Alpha Century
Hero Casting: Talent Republic
Acount Management: Suzi Napier
Post production: Simona Cristea
Audio: Tim Lofts