Advertised brand: Sonnet
Advert title: Dragging Pessimism Down
Media: Digital
Advertising Agency: Miami Ad School, San Francisco
Art Director: Sarah Hackett
Copywriter: Prasiddha Thiyagarajan
Synopsis:
We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments.
The internet has a lot of pessimistic content. We decided to f...