Sony Ericsson Film Smoldering Rubber by McCann Erickson Frankfurt

The Film titled Smoldering Rubber was done by McCann Erickson Frankfurt advertising agency for subbrand: Sony Ericsson Xperia (brand: Sony Ericsson) in Germany. It was released in Apr 2011.

Sony Ericsson: Smoldering Rubber

Media
Released
April 2011
Posted
April 2011
Market
Creative Director
Executive Creative Director
Production Agency

Credits & Description:

One of two new action-packed Sony Ericsson commercials by McCann, Germany for the new Xperia Play, a crossover between Playstation and smartphone. Both commercials are going Pan-Europe this spring and feature a young man gaming on his smartphone. Suddenly something escapes from the gaming world and becomes reality causing havoc. An incoming phonecall interrupts the game and everything returns back to normal. Almost.
Category: Telecommunications
Client: Sony Ericsson
Agency:...

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