Sony Playstation Film Greatness of doing impossible 2017 by Dentsu Inc. Tokyo
The Film titled Greatness of doing impossible 2017
was done by Dentsu Inc. Tokyo advertising agency for Sony Playstation in Japan. It was released in Mar 2018.
Sony Playstation: Greatness of doing impossible 2017
Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Ad Stars 2018 | ||
|---|---|---|
| Film | Film Craft: Direction | Crystal |
Credits & Description:
Brand PS4
Agency DENTSU INC.
Synopsis:
The impression that video game console are played only by core gamers remains persistent in Japan. The number of people who play games is increasing, but the current situation is that they are expanding only by smartphone users. In order carry out the message that video game console can be enjoyed by everyone in the family, we launched PS4 branding campaign to convey the essential value of video game console.
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