Sony Playstation Film Metro station take-over by TBWA\ Brussels
The Film titled Metro station take-over
was done by TBWA\ Brussels advertising agency for subbrand: Sony Playstation Vita (brand: Sony Playstation) in Belgium. It was released in Feb 2012.
Sony Playstation: Metro station take-over
Media
Released
February 2012
Posted
February 2012
Market
Industry
Agency
Art Director
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Creative Director
Credits & Description:
Media: Ambient
Geo: Belgium
Category: Games & Toys
Agency: TBWA
Brand: PlayStation
On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stad...
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