Alternative title: Sludge (Protein Bar)
Client: Beecher's Foundation
Brand: Sound Food Uprising
Geo: United States of America
Agency: Copacino + Fujikado, LLC
Chief Creative Officer: Jim Copacino
Chief Marketing Officer: Betti Fujikado
Senior Art Director: Nicole Koestel
Editor: Brian Alter
Producer: Patti Emery
Producer: Sun Yi
Senior Account Executive: Melody Kromer
Published: February 2018
Synopsis:
Sugar? Chemicals and dyes? Soy Sludge? Are these healthy for our bodies?! A new social video campaign targets viewers in Seattle on the reality of some food choices – they think are good for them. With some of the worst health disparities in the nation, this campaign is set to educate the entire Seattle area and direct them to a healthier food future. The Sound Food Uprising initiative with help from Seattle-based ad agency Copacino+Fujikado are asking the question – What the F…ood?
Spearheaded by the Beecher’s Foundation, this ten-year campaign brings together companies, communities and organizations to spread the word about the Unholy Trinity – foods that are 1.) overly processed, 2.) heavily sugared, and 3.) additive laden. Effective immediately, the social media campaign, which consists of video content created by Copacino + Fujikado, will begin running on Facebook.
The hard-hitting videos expose: the amount of sugar in sports drinks, the chemicals and dyes in snack foods, and the industrial soy sludge in protein snacks.