Advertised Brand: Southern Company
Campaign Title: “Building the Future of Energy”
Advertising Agency: Fitzco, Atlanta, GA (USA)
CCO: Noel Cottrell
ECD/Copywriter: Mitch Bennett
ECD/Art Director: Wes Whitener
GCD/Art Director: Ryan Boblett
Head of Integrated Production: Christine Sigety
Senior Producer: Anna Askew
Group Account Director: Helen Bautista
Account Supervisor: Lora Schipper
Chief Strategy Officer: David Matathia
Managing Director: Evan Levy
Project Management Supervisor: Kelly Simpson
Project Manager: Allison Ponce
Production: Biscuit
Director: Matt Devine
Partner/Managing Director: Shawn Lacy
Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen-Sarria
Producer: Lisa Stockdale
Editorial: Arcade
Editor: Kim Bica
Assistant Editor: Fernando Raigoza
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Senior Producer: Alexa Atkin
Online: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artist: Todd Mesher
Flame Assist: Brandon Harden
CG: Brandon Lester
Nuke: Michael Loney
Producers: Jillian Lynes & Seth Gantman
Music: MassiveMusic
Creative Director: Elijah B Torn
Executive Producer: Keith Haluska
Composed by: MassiveMusic
Mix: Formosa
Engineer: John Bolen
Published: May 2018
Synopsis:
Southern Company prides itself in bringing powerful, seemingly impossible ideas to life. They say yes when others say no.
Agency partner Fitzco helped them tell this story in a new :30 spot that recently broke and runs nationally. The spot depicts the Island of No, a place where naysayers who don’t believe or support innovation are exiled to. We then see Southern Company employees and clients discussing Innovative ideas like smart neighborhoods, hospitals that don’t lose power and environmentally unrivaled sports stadium. And we see how one naysayer finds her place on the island.
“Every great idea in history has been met with people saying no,” said Fitzco ECD and writer Mitch Bennett. “Then the moment the idea becomes reality, those people are instantly gone. We wondered, where do they go?”
The spot was directed by Matt Devine of Biscuit Filmworks and edited by Kim Bica at Arcade. It’s part of Southern Company’s new campaign, “Building the Future of Energy,” which includes OOH, digital and print.