Media: TV
Category: Non-alcoholic drinks
Client: Oulmes
Agency: Klem Euro RSCG
Creative Director: Zakaria Serraj
Account Director: Tarik Guisser
C/o: John Spary Associates
Executives Producer: Imane Saad
Service Company (Milan): 360'FX
Producer (Milan): Antonella Scoliero
Online Producer (Milan): Stefania Cervellin
Director: Sue Worthy repped by 76 Ltd.
DOP: Manfredo Archinto
Water SFX: Andrea Bonomi
Editor: Luca Angeleri
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'OULMES'
Oulmes commissioned Sue Worthy to direct three visually arresting films to launch their new range of sparkling mineral waters; Oulmes sparkling, Oulmes 'lighter bubbles' and Oulmes 'citrus'. They pride themselves on the fact that Oulmes is a totally naturally sourced product therefore the client wanted a campaign that captured the purity of the water and was devoid of post produced effects. The brief was 'to capture the sense of sparkling refreshment in a pure, powerful and provocative way'. Commercials in this genre are usually shot within a natural or light environment, therefore in order to give Oulmes a simple, yet very striking look, Sue chose a bold black backdrop. Drawing on her wealth of experience filming water effects, the three spots were shot almost entirely 'in camera' using speeds of 2000 - 2500fps. They were cast and shot over four days in Milan.
Agency: Klem Euro RSCG
Director: Sue Worthy