Specsavers’ next big TV commercial ‘Boiler' gives the much-loved ‘Should’ve’ strap line a French twist, with help from Rattling Stick’s Daniel Kleinman. Promoting the UK’s leading opticians’ new online booking system for eye tests and breaking during the inaugural episode of The Voice on ITV on Saturday 7 January, the ad is a hark back to the timeless, French look of films like Jean de Florette. Shot on location in Provence, and set in an archetypally French chateaux, it portrays a visually-impa...