Client: Globosat
Product: SporTV
Campaign: Brasil x Chile
Title: "Torcedores" (Brasil Supporters)
Agency: J. Walter Thompson Brazil
CCOs: Ricardo John
ECD: Humberto Fernandez
Creative Director: Érico Braga e Roberto Vilhena
Art Director: Agustin Acosta
Copywriters: Jorge González
Account management: Luana Ferreira
Media: Camila Bertoli, João Dabbur, Stella Lopes, Ligia Mattos
RTV Production: Marisa Toledo
Production Company: PBA Cinema
Director: Santiago Dulce / Pablo Bardehle
Photography Director: Victor Ponce
Eletric: Wilson Junior
Art Director: Ana Naja
Montagem / Cor: Renan Lazari
Finisher: Mario Ubirajara
Production: Matheus Tibira
Sound Production: Guilherme Francischi
Client’s Approval: Antonio Rocha
Synopsis:
Argentines cheering for Brazil for the World Cup? Believe it or not!
Today, Brazil’s football team will play against Chile, for the qualifying rounds to the World Cup. And although Brazil is already qualified, the national team will have an unprecedented group of supporters: the Argentine team, its main rival in football history.
Why is that? In order to qualify directly to the World Cup, Argentina depends on a victory by Brazil. Because, even if Argentina beats Ecuador, (the game will take place at the same time as the Brazil game) Argentina’s national team will depend on Brazil’s victory. Otherwise, they will have to risk their chances in the inter-confederation play-offs.
This unprecedented situation inspired SporTV and J. Walter Thompson Brazil to develop a spot where you can see Argentine fans, very reluctantly, making an effort to learn Brazil’s national anthem and cheering for Brazil. Another funny thing is that the directors of the film are from Argentina- and one of them is half Chilean. The film will premiere today on SporTV channels. In addition to versions for social networks.
“Our clients are already in the World Cup’s clime, and a situation like that couldn’t be let aside. We look it as a health joke about the rivalry of two of the most traditional times and it contributes to feed the soccer passion”, says Bianca Maksud, director of Sports Marketing of Grupo Globo.
“We found this to be an incredible opportunity to score in a unique moment in soccer and, at the same time, increase the attractiveness for a game of a Brazilian national team already qualified,” explains Ricardo John, CCO of J. Walter Thompson Brazil.