Client: Spotify
Published: October 2020
Country: United Kingdom
Synopsis:
Spotify has announced the launch of Spotify Pumped in the UK and Ireland, a new fitness microsite that creates free personalized HIIT workout experiences for both existing and non-Spotify users in collaboration with popular podcasters. T
he new offering is supported by an integrated marketing campaign that rolls out nationwide.
At home workouts have seen a boom during 2020 as Brits swapped the gym for their living rooms, which has been evident on the Spotify platform, with over 385,000 workout playlists created or added to in 2020.
With Spotify Pumped, fitness lovers will be able to create their own workout by answering a few quick questions (i.e. workout space, intensity level, music style) before selecting their very own Spotify celebrity ‘coach’ to encourage them throughout the HIIT session via voice over recordings.