Media: Ambient
Category: Health & safety
Brand: St. Louis Children's Hospital
Agency: J. Walter Thompson Canada / J. Walter Thompson Chicago
Country: Canada
Synopsis:
J. Walter Thompson Canada was tasked by St. Louis Children's Hospital to help raise awareness of their new oncology wing known as Siteman Kids. When the child cancer patients complete their chemotherapy treatment, the hospital celebrates by having the patient ring a golden bell. This ritual is so...