DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag #heretohelp, are in sync with the new State Farm tagline and positioning "Here to Help Life Go Right."
Media: Web Film
Category: Finance & insurance
CLIENT
Client - State Farm
Director of Branded Content - Patty Morris
Manager, Ma...