CLIENT: STATE FARM
AVP – Marketing: Pat Culligan
Director of Brand Content & Development: Patty Morris
Marketing Manager: Troy Johnson
Content Strategy Manager: Jessica Soddy
Marketing Analyst: Tim Thomas
Marketing Analyst: James Stahly
Marketing Analyst: Nick Rynerson
Marketing Analyst: Jessica Peres
CREATIVE AGENCY: DDB CHICAGO
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Chief Production Officer: Diane Jackson
Executive Creative Director: Mel Routhier
Group Creative Director: John Hayes
Creative Director, Art Director: Brian Culp
Creative Director, Copywriter: Katie Bero
Creative Director, Art Director: Christopher Bruney
Creative Director, Copywriter: Adam Cook
Executive Producer: Amy Turner
Executive Producer: Mary Cheney
Producer: Meghan Gross
Group Strategy Director: Jesse Bayer
Strategist: Amanda Schuneman
Group Account Director: Ben Gladstone
Account Director: Veronica Zamiar
Account Supervisor: Oliver Glenn
Account Executive: Amanda Ouellette
PRODUCTION COMPANY: MJZ
Director: Craig Gillespie
Executive Producer: Emma Wilcockson
Producer: Martha Davis
EDITORIAL: WHITEHOUSE
Editor: Matthew Wood
Assistant Editor: Meaghan Rahamut
Producer: Dawn Guzowski
AUDIO POST: THE STUDIO
Audio Engineer: Nicholas Papaleo
Audio Engineer: Justin Mayer
Audio Producer: Cameron Aper
VFX/FINISH: 8VFX
Executive Producer: Shira Boardman
Producer: Ryan Dahlman
Creative Director: Jean-Marc Demmer
VFX/CG Supervisor: Julien Forest
Senior Crowd TD: Tanner Owen
Modeler: Leticia Saldana
Rigger: Thomas Lopez
Designer: Jaguar Lee
Lead Flame Compositor: Talia Gleason
Nuke Compositor: Jerry Hall
COLOR GRADING: COMPANY 3
Colorist: Stefan Sonnenfeld
Color Producer: Katie Andrews
MUSIC: Comma
EP: Bonny Dolan
Senior Producer: Leigh Salzman
Composer: Peter Schmidt
Composer: Matt Kelly
Published: March 2018
Synopsis:
Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes.
In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right.
Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform.