New York Festivals Awards 2020 | ||
---|---|---|
Social Media & Influencer | Best Use | Gold |
Public Relations | Best Use | Bronze |
Collaborations & Partnerships | Best Use | Finalist |
Cresta Awards 2020 | ||
Social | Best use of Facebook | Silver |
Digital Design | Online identity | Gold |
Social | Best use of Instagram | Silver |
Social | Social Campaign | Silver |
The ‘wish We’d Thought Of That’ Award | THE ‘Wish we’d thought of that’ AWARD | Bronze |
Brand Purpose | Brand Activism | Shortlist |
Social | Influencer Campaigns | Shortlist |
D&AD Awards 2020 | ||
Digital | Use of Talent & Influencers | Shortlist |
Caples Awards 2020 | ||
Ambient/Guerilla/Outdoor | - | Silver |
PR | - | Bronze |
Integrated | - | Bronze |
Digital B to C | - | Silver |
Not for Profit | - | Bronze |
Client: State of the Arts
Advertising agency: BBDO Belgium
Creative Director: Sebastien De Valck
Creative Director: Arnaud Pitz
Creative: Frederik Clarysse
Creative: Johan Van Oeckel
Rob Govaerts: DTP
Tom Nackaerts: Head of studio
Patricia Van De Kerckhove: Head of Production
Jasper Vanhauwaert: Video Editor
John Van de Pol: Content Manager
Country: Belgium
Date Of Campaign: 14/11/2019
Background: Flanders, the Dutch-speaking northern region of Belgium, is proud of a rich cultural heritage made famous by Flemish Masters such as Peter Paul Rubens and Jan van Eyck, surrealists like Delvaux and René Magritte and contemporary artists Luc Tuymans and Michaël Borremans. Supported and championed by the region, young artists have often been able to develop groundbreaking work.
Idea: Immediately after the government's announcement to cut funding, State of the Arts, a newly founded platform for all artistic fields in Flanders, wanted to show the public that -60% funding equals -60% culture. And mobilize them to support our arts & culture.
Results: The next steps came naturally. 60% yellow was used on profile picture filters, featured by artists in new artworks and even incorporated into performances, like a piano performance where 60% of the notes were cut. The yellow coverage was also recreated in window displays, on billboards, and even in theatre performances. Uniting the whole country behind a symbol of collective protest.