Media: TV
Category: Drinks, alcoholic
Client: Lion
Brand: Steinlager Pure
Agency: DDB Group New Zealand
Production: Scoundrel
Country: New Zealand
Director: Tom Noakes
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Rory Mckechnie
Creative Director: Nicole Sykes
Art Director: Zac Lancaster
Producer: Claire Kelly
Executive Producer: Adrian Shapiro
Sound Engineer: Craig Matuschka @ Liquid Studios
Agency Executive Producer: Judy Thompson
Senior Agency Producer: Samantha Royal
DoP: Ginny Loane
Post production: Blockhead
Composer: Cam Ballantyne
Music Studio: Jonathan Mihaljevich @ Franklin Rd
Editor: Adam Wills
Production Designer: Neville Stevenson
Strategy Director: Rupert Price
Senior Account Director: Jenny Travers
Senior Account Manager: Michael Doolan
National Marketing Director: Craig Baldie
Category Marketing & Sponsorship Director - Beer: Ben Wheeler
Marketing Manager Premium Beer: Michael Taylor
Brand Manager Premium Beer: Kate Abercrombie
Published: March 2018
Synopsis:
In the latest instalment of the Keep It Pure campaign, Steinlager Pure via DDB celebrates two generations of pioneering New Zealanders. In the 60s Derek Lowe was one of the founders of Radio Hauraki, a pirate radio station that broadcast from international waters when the NZ government banned rock music. They faced a constant battle against the law and the elements, and even shipwrecked live on air. A generation later, his son Zane Lowe broadcasts to millions around the world as an international DJ.