Client: Stone
Agency: Big Family Table
Advertising Agency: Big Family Table
Country: United States
Published: August 2020
Synopsis:
Stone Brewing, the nation’s 9th largest independent craft brewery announces today that its nationwide ‘mishap’ of upside-down labels is not a mistake. In a bold campaign that extends far beyond the advertisements, Stone turned production on its head, deliberately applying labels upside down to reinforce its message that the ...