Svenska Spel: Lotto - Bucket list Experience

Credits & Description:

The Lotto Bucket List 5D Experience

Title: Lotto Bucketlist
Client: Svenska Spel
Charlotte Burlin - Marketing Manager
Mikael Holmgren - Communication Lotto
Johan Svensson - Public Relations Officer

Advertising Agency: King
Jonas Yrlid - Art Director
Josephine Wallin - Art Director
Pontus Ekström - Copywriter
Peter Preisler - Project Manager
Åsa Slättegård - Production Manager
Per Wilson - Planner
Calle Cassel - Designer
Markus Ahlm, Colony - Agency Producer

Production Company: BRF (B-Reel Films)
Patrik Gyllström - Director
Anisa Dzindo - Producer
Rikard Åström - Executive producer

Stimulators + Sensory Effects: Burnt Out Punks
Synopsis:
BRF (B-Reel Films) and Sweden’s state lottery, Lotto, built the first 5D-experiment that lets you live like a millionaire.
The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.
The experiment was based on a survey about what Swedes put on their bucket lists. The film was directed by global production company BRF’s Patrik Gyllstrom. Burnt Out Punks circus group created the simulators and sensory effects.
BRF Director Patrik Gyllstrom said, “It was a truly unique and fun project that merged high tech with low tech to create an immersive experience in a way that I have never seen before. By not focusing too much on the technical aspects but on our wonderful participants reactions, I felt that we managed to project the immersive aspects of the experience onto the audience.”