Category: Recreation, Leisure
Media: Digital
Brand: Sydney Opera House
Agency: The Works
Geo: Australia
Advertising Agency: The Works, Australia
Published: May 2018
Synopsis:
The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year.
There is a need to challenge misconceptions that the Opera House was only fo...