Media: TV
Category: Other
Client: TAB
Agency: Clemenger BBDO, Sydney
Production: Rabbit Content
Country: Australia
Director: Craig Rasmus
VFX Supervisor: David Mosqueda
Line Producer: Arnas Ringaitis
Chief Creative Officer: Ben Coulson
Creative Director: Brendan Willenberg
Copywriter: Nick Alcock
Art Director: Taylor Green
Producer: Rita Gagliardi
Executive Producer: Lucas Jenner
Executive Producer: Alex Hay
Executive Producer: Linas Martinkenas
Executive Producer: Indre Petrukaitiene
Sound Design: Alejandro Gomez
Group Account Director: cath bosson
Sound: Otis Studios
Sound Design: Lukas Farry
DoP: Peter Riis
Editing Company: THE EDITORS
Post production: White Chocolate VFX
TV Producer: Jo Howlett
Editor: Bernard Garry
Editor: Peter Barton
Senior Account Director: Smaran Jworchan
Senior Account Manager: Lettie Marsh
TAB Head of Marketing Communications: Louise Rathbone
Senior Marketing Manager – Sport: Jono Rhydderch
Marketing Manager – Sport: Yuta Kobayashi
Facilitation Company: Grandma Enterprise
Published: May 2018
Synopsis:
TAB and Clemenger BBDO Sydney have launched a campaign ahead of the 2018 FIFA World Cup, 'Head or Heart'. The campaign brings into focus the greatest rivalry in sports betting, the battle between the pragmatism of betting with your head, and the pure gut feel of betting with your heart.