Media: Web Film
Category: Drinks, alcoholic
Client: Taylors Wine
Agency: Infinity Squared
Production: Infinity Squared
Country: Australia
Director: Nic Boshier
Executive Creative Director: Dave Jansen
Creative Director: Cam Brown
Producer: Honae MacNeill
Editor: Cameron Drew
Editor: Ben Zemanek
Published: August 2018
Synopsis:
Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common. Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.